Fresh vs. frozen: what you need to know

Bone Brewhouse broths in retail freezer

Frozen food can be healthy, delicious, and better for the environment when produced properly. Here’s why:  

1.    Fresh food isn’t always fresh or nutritious

Produce and “fresh” foods you find in the refrigerated section of your grocery store can spend a surprisingly long time getting there. While they move from location to location – on a truck or plane, in a warehouse, the supermarket, and your fridge – the freshness, taste and nutritional value is disappearing. 

Frozen food, on the other hand, packs as much freshness as the day it was made or picked – even months later. Produce that’s frozen straight after being picked is at its peak of taste and nutrition. The freezing process captures the maximum amount of minerals and vitamins – without the need for additives and preservatives.

It’s no different with prepared foods like our bone broth. The best way to lock in the maximum amount of nutrition, flavour and freshness for a long period of  time – without the need for preservatives – is to freeze it as soon as it’s made.  

2.    Frozen food is better for the planet

In 2017 the National Zero Waste Council conducted research on household food waste in Canada. The results were shocking:

  • 47% of food wasted in Canada was attributed to households

  • 63% of the food Canadians throw away could have been eaten

  • the average Canadian household wastes 140 kilograms of food per year – at a cost of more than $1,100 per year

  • For Canada as a whole that’s 2.2 million tonnes of avoidable household food waste. Eliminating this waste would get rid of 9.8 million tonnes of CO2 and 2.1 million cars on the road!

  • Storing food in your freezer means cutting down on food waste. Frozen food generates only half as much waste as its fresh equivalent. When food is in your freezer, you can use just what you need and save the rest for later. Less food gets tossed, and the water, labour and fuel used to grow or make it don’t get squandered. That amounts to a big reduction in waste.

3.    No preservatives = better for your health

Frozen food doesn’t require controversial chemicals to make it last longer. It needs no additives at all, as the preserving is done naturally. The icy temperatures keep food safe by preventing microorganisms from growing and slowing down the activity that makes food spoil. 

Ready-to-serve foods at the grocery store often contain chemicals, preservatives, additives, thickeners and stabilizers to make our food look better or last longer – any many of them are connected to scary health issues.

4.    Right-sized portions: less overeating and more convenience

Most of us are guilty of putting too much food on our plates now and then. But when food is already pre-portioned, frozen, and ready to use in our favourite meals, we avoid waste and extra weight. Everybody wins!

We believe frozen is the right choice – for healthy people and a healthy planet. We think you’ll agree it’s a no-brainer to go with the option that’s nourishing, additive-free, eco-friendly, convenient and fresher than fresh.